Finding your unique value and how to communicate it online
January isn’t over, which means I’m still doing pretty well with my 2019 goals list, I’m drinking more water, I’m exercising consistently and I’m working on my own personal business development. Sound like the things that seem to fall away at the sides when work picks up…?
Well not this year.
This year I am making myself numero uno.
I am always telling my clients to put themselves out there and share their stories. I know from my years working in marketing that one of THE most successful ways to generate business is to sell your story.
Because letting your customers behind the curtain helps cultivate relationships. Your story tells your audience who you are and why you do what you love - helping you make a genuine, authentic connection.
So you've decided that your going to chase your dream?
But before you go out there and start sharing the ins and outs of your life it’s worth defining what your value is. I always advice my clients when they ask about marketing - “only post with purpose” and If you don’t have anything interesting to say, “please - don’t say anything at all”.
The internet is filled with enough stuff.
What you have to share may be totally niche and obscure, but if you have value and find your audience your story is 100% worth telling.
Here are my tips on HOW YOU CAN live A life OF servING your people with your unique value.
What’s your value?
So you have this great idea, maybe you have multiple! Maybe you established your business a while ago and somewhere along the line you lost track of why you started in the first place… maybe your value has changed over time? It’s so natural to develop new skills and interests.
...I do it all the time!
Your value is what makes YOU unique.
Everything you’ve learnt, overcome, tried and tested makes up your special value.
For me, I started in fashion - but over time I became interested in the psychology of why people shop the way they do … which lead me to marketing. However having a background in design meant that one of my core values is that things should always look good.
These sets of skills make my service unique to me, I like to call them;
- PRACTICAL YET PRETTY -
When I started Al & Imo Handmade, my partner Al and I literally created a logo, set up and Facebook and Instagram and told people we made furniture. We figured everything out as we went along and i’ll be honest - not the most practical way to start a business.
My second time around I was much more prepared. As a service based business it was really important for me to make sure that my value was clearly communicated in a way that felt truly authentic to me.
I’m not going to lie, putting yourself out there can be really daunting and for me it was a massive hurdle that I needed to overcome.
I kept asking myself questions like -
Are people going to take me seriously?
Are people really going to pay me to do this?
How am I ever going to put a dollar sign next to my offering?
I cannot believe I am leaving my comfortable consistent pay-check to do this!!!
Fast forward to now, I still ask myself the same questions, although what i’ve learnt to do since then is-
100% BACK MYSELF & BE CONFIDENT IN MY DECISIONS.
I’d dreamt about starting Imo Creative for quite some time but when it came to developing my ideas I started with this series of questions, they helped me figure out what I’m doing, why I’m doing it and how I’m going to do it.
I had the questions written in my notepad, I went to the beach on my own with no phone or distractions and stayed there till I was finished. As I write this I have the notepad in front of me - it’s now coffee-stained and pretty tatty but I always find myself reaching for it when my vision becomes a little blurry.
I now send this questionnaire to all of my clients, I also send it to my friends when they have amazing ideas but struggling to clearly define them.
Pop your email in below and i’ll send the questionnaire to you too!
I hope if you clicked through and filled out the form you enjoyed it as much as I did when I first did it!
One of the questions I ask in the questionnaire is “How will you measure your success?”.
As your definition of success changes over the years, so do your personal values. This is why it’s important to keep checking in with your values and making it a lifelong exercise. If you start to feel a little unbalanced... and you can't quite figure out why, pull out your answers and ask yourself if you’re making steps towards your goals.
I don’t think there is anything more satisfying than being rewarded for hard work - use that success momentum to keep moving forward to live the life where you can serve people with your unique value.